We help 7-10 figure online businesses grow by maximizing revenue from the content they're already posting (on Instagram and Facebook.)
We turn your Instagram DMs into your most profitable sales channel.
Our average client triples their revenue within the first 90 days of partnership, then goes on to get a 9.6x ROI from our services within the first 12 months.
Generated in 7 days. 12,489 webinar registrants. 87% registration rate.
We take 8 new clients per month.
Take 2 minutes to answer a few questions about your business. We'll let you know instantly if it's a fit, and you'll book a call with our team. On the call, we'll go over exact revenue & lead projections for your business.
We protect the ability to provide a world class experience for our clients by being extremely selective.
We become an extension of your team, and own this every day:
Your dedicated Growth Strategist and you decide on your #1 revenue goal together over the next 60 days (to start.)
Then, they take your current traffic and conversion numbers, and plug them into our revenue projection model. They show you exactly what revenue lift is possible for your evergreen and launch campaigns.
From there, they design your funnel roadmap.
They begin executing immediately with our tech and copy teams.
You'll meet with them 1x weekly during month 1, monthly in months 2–3, then quarterly in months 4+.
They bring deep optimization intelligence from across our entire client portfolio, so they can tell you what's working right now in your niche, business model, and the larger organic content ecosystem.
We tell you what types of content to create more of or less of based on what's bringing in customers, and growing your audience with your target customer profile.
This is delivered weekly in our Stats & Insights Report.
We'll also help you unlock every one of the 10 Instagram traffic sources, including post comments, story replies, story tags, new followers, lives, your bio, links, QR codes, ads, broadcast channels, DMs, and more.
Strategy, data-backed copy, technology, integrations, and AI — built for you from scratch every month.
Each full funnel is a complete revenue system: it captures intent from your content, moves leads through a qualifying sequence, integrates with your email platform, and produces weekly attribution data.
We draw on our library of 100,000+ brand builds for every new one.
What’s the difference between what your team (or a random Upwork contractor) would build, versus what we do? Every step of our funnels is built based on 400 million messages of performance data.
Every day, your Growth Strategist reviews the last 24 hours of data, as well as 3-day and long-term trends, from your content and DMs.
We find where people are dropping off, and continuously improve those steps to maximize your revenue.
We also run at least 3 meaningful split tests per DM funnel each week (for some accounts, this means we're running tests on 100+ funnels.) This ensures you're always converting as many leads as possible while keeping your audience nurtured.
Every lead captured in your DM funnels flows instantly and automatically into your email platform with full tagging and segmentation.
We track exactly which DM funnels leads came from or have entered, and when. This allows us to show you a full buyer profile over time.
For example, we often find that if a lead goes through at least 3 DM funnels, they convert to a customer. This then tells us that we'd want to get leads to enter 3 different DM funnels as fast as possible (which then influences our content recommendations.)
We write, build, and optimize the email sequences connected to each of your DM funnels.
Every lead that enters your DM system and opts into your email list is immediately enrolled in a sequence we wrote and manage.
Tested, attributed, and updated alongside your funnel performance.
The way that people and brands speak in the DMs is far different from any other channel. The biggest mistake personal and company brands make in the DMs is formatting messages and using language that they would normally send in an email, SMS, social media captions, or landing pages.
That approach instantly kills brand credibility and conversions.
Instead, we excavate every instance of your brand online, all internal materials we have access to (e.g. email sequence documents), and build a concise and effective Conversational Copy Guide.
It takes 10 minutes for you to approve, and then we can instantly start producing copy in your voice.
By the 3rd funnel build, most of our clients give us the okay to start skipping the step of copy approval.
Each week we analyze all of the best performing content topics and sentiment in the market for your niche on our other accounts in that same niche, as well as market research.
Then we utilize those findings to inform the split tests and content recommendations that we are providing to you.
From the moment you sign, we become an extension of your revenue operations and marketing team.
Same-business-day response. Decisions happen there, not in email chains.
Here's what they say about working with us:
“School of Bots has helped us absolutely catapult our Instagram, sales, and email list! We've received over 500,000 new email subscribers from organic content, $5 million in sales, and doubled our Instagram following with their help. I cannot recommend them enough!”
“In our first 90 days, their campaigns generated $725,000 in revenue and grew our lead gen 8,000% from organic content. They came in with a clear strategy and continue to execute flawlessly with zero hand-holding. Hiring them was the best marketing decision I've ever made.”
“$301,466 in sales in our FIRST month. School of Bots has completely changed how we are nurturing our leads — huge increase in the lead quality, the volume, the ease. It honestly feels like magic (but with receipts).”
“Hiring Natasha and her team changed not just my business — but my LIFE. Her strategies have helped exponentially grow my email list and my revenue. To say she shifted my business and the way we launch, market, and connect with our audience would be the understatement of the decade.”
“Working with School of Bots gave me clarity on the bottlenecks that were slowing down our growth. They didn't just deliver marketing tactics, they're helping build infrastructure that will serve the company long-term.”
From application to your first funnels live — here’s exactly what happens.
Scroll down and fill out the short application.
We ask about your business, your content, and your current revenue so we can run your projections before the call.
After you apply, you’ll book a 15-minute call with our team.
On that call, we run your revenue projections live — based on your current content performance, follower count, and offer structure.
We tell you honestly whether this investment makes sense for your business right now.
If the numbers work, we move forward. If they don't, we'll tell you that too.
We take 8 new clients per month.
If we’re a fit, you’ll claim one of the available spots for the month and we get started.
We give you a direct line to our full team immediately via a private Slack channel.
You’ll then complete our onboarding form (takes ~45 mins) and join an onboarding call 3 days later (45 mins.)
From there, your first 2 funnels go live within 7 business days.
We start with the funnels that will generate revenue fastest, plus shrink the time it takes new followers to buy from you by 50%.
We also give you a content schedule to maximize revenue while growing your audience simultaneously.
From there, we start optimizing your funnels daily, while launching up to 7 new funnels per month with our proven playbooks (backed by over 400 million messages of data.)
Natasha co-founded School of Bots in 2016.
ManyChat hires her to consult and train their customers.
Meta calls on her to advise their highest-spending partners, including Nike and Under Armour.
She's trained over 17,000 marketers in 30 countries.
The frameworks and infrastructure behind this service are hers.
The team below runs them.
Before joining School of Bots, Anissa served as Director of Programming and Delivery at Sell It — the coaching brand of Ryan Serhant, real estate’s most recognized performer and best-selling author.
In that role, she built and ran the full client lifecycle for hundreds of online business owners: curriculum, funnels, onboarding, retention, and community. Weekly active users grew from 500 to 1,600 — a 220% increase. Month-6 retention in the flagship high-ticket program reached 90%.
At School of Bots, Anissa leads the DFY division. She manages the team assigned to your account, owns the strategy behind it, and is accountable to your monthly numbers.
Day-to-day account management, Slack channel ownership, deliverable coordination.
Your primary point of contact for everything in motion on your account.
Designs your funnel roadmap, plans campaigns around your content calendar, and brings CRO insights from across our entire client portfolio to your account every week.
Builds, configures, and quality assures every DM funnel on your accounts. Your team never has to login to Manychat, Meta, etc.
Writes every message inside your funnels — in your voice, tested and optimized daily.
Consistent and frequent Instagram posts and stories.
Specifically, you’ll want to be posting at least 1x per day on your posts and stories, or 7+ posts and 7+ stories per week.
We provide you with content insights and recommendations each week to inform which posts, stories, and angles are bringing in the most revenue vs. leads vs. follower growth.
In the first month, we ask for approximately one hour per week — four hours total.
After month 1, that drops to just 20 minutes per week.
Our meeting cadence: weekly calls for your first month, monthly calls in months 2 and 3, and quarterly planning sessions starting in month 4.
Our goal is to protect your time as much as possible while acting as a seamless extension of your marketing team and ensuring we deliver the best results.
We treat your business as if it were our own.
During our first call together, our team will share exact revenue and lead projections you can expect in the first 60 days of working together.
We’ll grade the results we generate for you against those projections.
That's the most common thing we hear.
The difference is that most businesses set up basic automations without the strategy, copy, and testing behind them.
We've sent 400M+ messages, run thousands of split tests, and produce seven new funnels for every client every month.
The tool is not the problem.
The system behind it is — and that's exactly what we provide.
Our initial engagement is 28 days, and from there, it’s month-to-month.
Because we have extremely limited client capacity and far more demand than we can service, we simply ask that you let us know 28 days in advance if you would like to end our engagement.
After servicing over 4,000 clients, we have found that 28 days allows both sides to ensure you are off-boarded with thorough support and future-proof systems that your team can inherit with peace of mind.
So, don't just take it from me.
Take it from our clients who sent us these messages in the first 24 hours:
After you apply, you’ll be invited to book a brief call with our team, where we show you revenue projections.
Our projection model was developed based on the industry-leading data set that only we have from generating $100 million for the top Instagram accounts in their niche.
We had to post 400,000+ stories, 302,000+ posts, 400 million direct messages, and test 100,000+ individual DM funnels to figure this out.
It all led to the perfect revenue projection formula that allows us to estimate with pinpoint precision.
When you work with us, you can expect us to immediately treat your business as if it was our own.
We become a seamless extension of your team.
That’s just how we roll.
If that’s the kind of partner you’re interested in working with long term, we’d love for you to apply.
Click the button below to do that now.
School of Bots does not guarantee results, earnings, or revenue outcomes from use of our programs, services, courses, or tools. Results referenced on this page — including client case studies — are not typical or average. They are displayed for illustrative purposes only. Individual results depend on many factors, including your offer, content quality, posting consistency, audience engagement, business experience, and work ethic. Past client results do not predict future results for any individual.
